The three companies wanted to be
perceived by prospects as seamlessly integrated partners,
capable of delivering an equally seamless HR management system.
Specifically, they wanted to generate leads for five nationwide
seminars across the UK to promote this integrated offering.
Marketing materials produced should avoid conflict with their
existing brands and concurrent marketing activity.
Objective: to develop an identity that positions the three
partners' offering clearly, and to create a targeted lead
generation campaign for the seminars.
